Yuewen CEO Hou Xiaonan: Accelerating the International Expansion of Chinese IP
WUXI, CHINA – Media OutReach Newswire – 14 June 2024 – On June 13, 2024, the “Great Meetings in Singapore” – the 7th Greater China MICE Industry Conference hosted by the Singapore Tourism Board, was held in Wuxi, China. At the event, the Singapore Tourism Board and Yuewen signed a strategic cooperation agreement. Ou Yanmei, Director of the Singapore Tourism Board, and Hou Xiaonan, CEO and President of Yuewen, attended the signing ceremony.
This collaboration demonstrates new opportunities for cultural industry development under the “IP+Cultural Tourism” trend. During the conference, Hou Xiaonan delivered a keynote speech titled “IP+Cultural Tourism: Creating a Super Cultural Magnet for Young People.” Hou Xiaonan stated that Yuewen is committed to building a global stage for Chinese IP and will further leverage Singapore as an international gateway for Chinese IP, promoting high-quality Chinese IP overseas and deeply exploring new paradigms of “IP+Cultural Tourism” integration.
In January this year, Yuewen hosted the “Yuewen Global IP Awards” in Singapore, attended by over 20 celebrities including Wang Hedai, Lin Gengxin, Wang Churan, Song Yi, Lin Yi, Zhang Yuqi, and Zhang Yunlong, alongside 150 top Chinese online literature authors and over 450 Chinese cultural industry executives. The event, broadcast on Tencent Video, attracted 35 million live viewers, generated over 3 billion reads, and created over 500 hot search topics. This event marked a significant milestone for Chinese IP going global and is an important step for Yuewen in building a global IP presence.
