Three dynamic duos have been appointed as Grant’s new brand ambassadors. Grant’s is a quality blended Scotch Whisky Brand that is famous for its rich background and reputation as a social brand that promotes conversations.
At a ceremony on Wednesday, June 26, 2024, at the Ledrop Nigeria Corporate Office in Lekki, Lagos, these people were formally welcomed into the Grant’s Whisky family. They reflect the brand’s values of excellence, community, and creating enduring experiences.
Alternate Sound, Africa’s Premier Band, who are renowned for bringing cutting-edge technology to live performances and for their impressive roster of artists with whom they have collaborated on both domestic and international platforms have been onboarded as one of the new brand ambassadors.
The Electronic Duo, Maze x Mxtreme, an EDM artistry that combines live synth and disc jockeying in their live performances, have also been brought onboad.
Following the local brand news, the next ambassador have an amazing blend of Afrobeats and Electronic Dance Music, and they are well-known for it. They also collaborate with a number of well-known artists in the industry. DJs and entertainers, Wanni x Handi, are dynamic twin girls who have risen to prominence in the business.
The dynamic combo, well-known for their performances, has graced the stages of many important occasions and is making a lasting impact on Nigerian music.
Grant’s has been a household name for quality and the benchmark for premium Whisky for over 50years.
Continuing, despite its historical roots, the brand is still at the forefront of innovation, continuously experimenting with tastes and innovative techniques to satisfy whisky enthusiasts.
In addition to being well-known in their industries, the new brand ambassadors are ardent whisky lovers, which makes them perfect representatives for the company.
Their choice as ambassadors is closely related to Grant’s Crew Nights programme, which aims to develop experiences in communities and encourage a sense of unity.
The Crew Nights campaign underscores why the ambassadors were chosen in pairs or crews by showcasing their capacity to produce unique, group experiences that align with the brand’s values. It encompasses both intimate house parties with Crew Nights In and large gatherings and experiences with Crew Nights Out.
Though, these events, including Zodiac Party and Crew Nights Out Lagos, have been hosted by these artists in the past, their appointment as brand ambassadors is a big step forward for the company.
However, Grant’s is eager to bring Crew Nights Out to additional cities in Nigeria, such as Ibadan and Abuja, in order to further disseminate the idea of camaraderie and solidarity throughout the country.
