Chivas Regal, a brand of Scotch whisky, has started a campaign called “I Rise, We Rise” to honour innovation and teamwork.
Nigerian artist and songwriter Daniel Benson, better known by his stage as BNXN, music video director ThankGod Omori, and creative entrepreneur Sore Adebisi are all featured in the brand’s latest campaign, according to a statement.
The Chivas Regal campaign with the creatives, according to Michael Ehindero, Managing Director for Pernod Ricard Nigeria, was inspired by the brand’s conviction in the value of teamwork and mutual support in reaching greatness.
According to Ehindero, the campaign recognised the inventiveness and brilliance of TG Omori, Sore Adebisi, and BNXN and saw their partnership as a representation of Chivas Regal’s dedication to developing talent and building a community in which each person could succeed.
He said that as part of the campaign, TG Omori and Sore Adebisi would facilitate thought-provoking conversations with BNXN about the potential and problems that the upcoming generation of creatives faces. The digital brand news reports.
Continuing, The future of the creative industry, the collaborative process of the campaign ambassador, and the rising trends and innovations that will influence the next wave of artistic expression will all be covered in the three episodes, according to Ehindero.
However, he said the campaign will be exhibited across a number of platforms, including internet and social media channels, and would include interactive events, seminars, and digital initiatives meant to uplift and empower aspiring creatives.
