The partnership will kick off in Q3 of 2024 during football campaign season, with a series of Responsible Drinking initiatives throughout the year to support responsible consumption
HONG KONG SAR – Media OutReach Newswire – 5 August 2024 – Carlsberg Asia is pleased to launch a regional responsible drinking campaign, #CelebrateResponsibly, in partnership with three of Asia’s major e-commerce platforms – Grab, foodpanda, and Meituan – transforming how consumers enjoy beer. This partnership is key to realising the brand’s vision of ZERO Irresponsible Drinking by leveraging Carlsberg’s and its partners’ brand voices and touchpoints to create a culture of responsible drinking. The aim is to discourage consumers from driving under the influence of alcohol and encourage them to make drinking occasions and beer moments safe and enjoyable. As the official beer sponsor of Liverpool Football Club (LFC) since 1992, Carlsberg will kick off this campaign during the football season to leverage this significant passion point to invite all drinkers to #CelebrateResponsibly.
