Ehianeta Ojie Arthur has been named the new Head of Portfolio for Pernod Ricard Nigeria’s Impress and Night Out brands. With more than ten years of experience, Arthur is a seasoned marketing strategist who brings to his current position a depth of knowledge in performance marketing, brand management, and strategic planning.
It was disclosed on the BrandSpur digital online platform that throughout his illustrious career, Arthur has helped several well-known businesses in West Africa flourish, such as Coca-Cola, Samsung, Unilever, and LG. Because the industry recognizes his strategic prowess, he was included in BrandCom’s list of the top 35 under 35 marketing experts.
Continuing, Arthur has taken on a new post at Pernod Ricard where he will be in charge of boosting the Impress and Night Out portfolio’s profitability and equity growth. This portfolio includes well-known brands including GH Mumm, Martell Cognac, and Chivas Whisky.
To attain sustained topline growth and expand market share, he will oversee a group of brand managers in the development and implementation of consumer marketing initiatives.
Arthur, however, has an outstanding academic background that includes certifications from Harvard Business School and the Chartered Institute of Marketing UK, as well as a degree from the University of Benin and an MBA in marketing from the University of Lagos.
