The innovative fitness and wellness app Goalr and Kuda Technologies, a fintech business with operations in Nigeria and the UK, have partnered strategically to allow Kuda employees to download and utilise the Goalr app to maintain their fitness objectives.
With its intrinsic benefits for the business, consumers, and service excellence, the project strives to foster a healthy and active staff.
Goalr, often referred to as “the accountability partner that is motivating, inspiring, and rewarding,” was founded on tenacity, passion, and the pursuit of consistency, according to Adebayo Owosina, the company’s founder and CEO.
According to the creator, a workforce that is mentally and physically well is a valuable asset to any organisation since they approach work and customers’ demands with enthusiasm and a readiness to go above and beyond.
Customers are the company’s “reason for being,” therefore this puts the business and its brand on high pedestals with them and helps to keep the bottom line strong.
The app enables HR or a designated officer of a partner organisation to monitor employee participation and help them make the most of their membership. This gives them the ability to supervise the staff’s willingness to take on challenges and inspires them to maintain their level of fitness and health.
Speaking about Kuda’s collaboration with Goalr to encourage physical fitness among its employees, Busola Odusami, Head of HR at Kuda, remarked: “Partnering with Goalr supports our goal of maintaining a healthy work-life balance for everyone at Kuda by encouraging intentional self-care and better lifestyle choices. It’s a win for our employees in their personal lives and a win for Kuda as a whole.”
The rapidly expanding wellness app serves as an example of the proverb “Never let a crisis go to waste.” It all started with the tech product app during the COVID-19 worldwide shutdown. I developed a cycling bug to lose weight and burn more calories during the COVID lockdown. I shed a significant amount of weight and found that consistent discipline was the cause,” the Founder told our said to the BrandSpur banking and finance news desk.
The app’s unique selling point is that it is designed with motivation to maintain the necessary regularity and consistency. Bayo went on to say that humans “love to have money and hate to lose it,” which serves as the inspiration for the incentive.
The app’s challenges were designed with this essential life lesson in mind. Challenges can be created and hosted by a registered user or company, asking other interested parties to participate by staking an amount towards a reward pool. The challenge winners will divide the reward money amongst themselves.
Participants reach their fitness and health goals by competing to be among the winners—after all, who wants to lose money?
Whether it’s cycling, jogging, walking, or gym activities (calorie burn), Goalr enables fitness enthusiasts to join an active community and take on fitness challenges. There is a challenge for everyone. It’s a chance to accomplish personal fitness objectives and build relationships with like-minded people.
Bayo stated: “On Goalr, you can stake cash on your fitness goals, contributing to a pool that’s shared only among the winners.”
“As your accountability partner, we embrace our tagline, ‘Greatness is Earned,’ reminding you that every achieved goal brings you a step closer to your greatness. We’re thrilled to support and celebrate each step you take on this journey toward a healthier, fitter you,” Bayo added.
