A week-long celebration of public relations, creativity, and culture, PR Fest 2024, marked the first time that the highly competitive PR Pitch Competition was won by a team from Lagos State University (LASU).
Lagos State University (LASU) and Yaba College of Technology (Yabatech) faced off in a tough competition of strategic communication skills on the first day of PR Fest. Both groups demonstrated excellent tactics for leveraging Lagos State’s rich cultural legacy to position the state as a top travel destination.
The judges were greatly impressed by LASU’s pitch because of its creative and persuasive PR strategy. The winning team put forth a multifaceted plan to improve Lagos State’s standing as a cultural leader around the world by combining immersive experiences, digital storytelling, and strategic partnerships.
Commenting on the competition, Mrs. Comfort Obot Nwankwo, Chairman of the Lagos Chapter of NIPR, praised both teams for their hard work and creativity, stating, “This competition has truly demonstrated the power of public relations in shaping narratives and influencing perceptions. LASU’s performance was exemplary, and we are excited to see the future of PR in the hands of such talented young professionals.”
As part of their prize, the LASU team received the winner’s trophy and the sum of N100,000, while Yabatech was awarded the sum of N50,000 and a runner-up trophy. The presentation took place at the grand finale of PR Fest, held at Muson Centre.
The judges for the pitch competition were Mr. Bolaji Abimbola, CEO of Indigo, and Mr. Bamiji Adeleye, CEO of Alderfort.
The PR Pitch Competition was one of the key highlights of PR Fest 2024, underscoring the importance of strategic communication in promoting culture and tourism in Nigeria. The event also marked the beginning of an exciting week of activities, including lectures, cultural tours, and networking opportunities aimed at fostering creativity, collaboration, and innovation in public relations.
