The LOMA 2024 Conference and Awards, held in Lagos, Nigeria, on September 28, 2024, honoured and celebrated the outstanding talents and organisations that have made significant contributions to Nigeria’s Out-of-Home (OOH) industry.
Those who have successfully used OOH advertising to create impactful campaigns, as well as OOH companies that have delivered exceptional work between June 2023 and May 2024, were highlighted.
PowerHouse Multimedia, a leader in redefining mobile Out-of-Home (OOH) advertising in Nigeria, won the OOH Adtech Innovation Award.
PowerHouse Multimedia was recognised with the OOH Adtech Innovation Award for their innovative use of cutting-edge technology and mobile advertising to transform the way businesses interact with their target market. Their innovative use of AI-powered data analytics, which gives marketers real-time information on audience impressions even while the billboards are in motion, was also honoured with an award, BrandSpur news brand reports.
By bridging the gap between OOH and digital marketing, this real-time tracking system provides advertisers with the same amount of actionable analytics typically reserved for static digital ads. This is a revolutionary step forward for an industry that is sometimes perceived as lagging behind social media in terms of real-time insights.
According to the PowerHouse Multimedia’s CEO, Danielle Ibraheem: “We’re incredibly proud to receive the OOH Adtech Innovation Award, especially as we celebrate our fourth anniversary.
“This win is deeply meaningful for us. It recognizes how we’ve combined cutting-edge technology with traditional OOH formats to deliver measurable impact. This award highlights the value our solutions bring to brands looking to truly connect with their audience,” the CEO added.
PowerHouse held an interactive display booth at the two-day LOMA Conference. Here, visitors could experience their services through a state-of-the-art virtual reality experience, which fully immersed attendees in the potential of PowerHouse’s location-based marketing solutions.
Continuing, the business distinguished themselves further by displaying the whole capabilities of their cutting-edge LED mobile billboards. Throughout the event, PowerHouse Multimedia’s mobile units provided immersive experiences, live streaming, and real-time video advertisements, generating a lively atmosphere that enthralled onlookers as well as participants.
As part of this collaboration, the business ran a week-long brand activation campaign along important Lagos thoroughfares, showcasing the ability of location marketing to connect with a wide range of demographics.
However, this symbolizes not just a milestone for innovation in OOH advertising, but also a win for the PowerHouse Multimedia. The company debuted in 2020 and continues to extend the limits of how brands engage with consumers, offering agile, tech-driven solutions that merge storytelling with measurable impact.
About the LOMA Conference and Awards
The LOMA Conference and Awards is an annual event dedicated to advancing the role of Out-of-Home advertising in Nigeria.
