The snacking category is growing, as consumers seek to have smaller, more frequent meals throughout the day. Magnum has introduced its first bite-sized Bon Bons in response to this trend, following Yasso and Ben & Jerry’s in utilizing micro-formats.
Micro-formats are becoming more and more common, particularly with Gen Z. Their taste for fun formats and new flavours has seen tapas-style dishes, shareable plates and flexible portion sizes emerge as food trends in the retail and restaurant space.
And the ice cream category is no exception, with one-third of ice cream consumers in the UK interested in trying bite-sized portions.[A]
Magnum has introduced its first-ever bite-sized product to take advantage of this.
The new line of Magnum Bon Bons is made to have the irresistible flavor of a full-sized Magnum ice cream. They come in 12-piece shareable and snackable tubs.
The Bon Bons will soon be available in-store and online in Portugal, Germany, Switzerland, Australia, France, UK, Ireland, and Spain, among other European markets. They come in three of the brand’s most popular flavors: White Chocolate & Cookies, Gold Caramel Billionaire, and Salted Caramel & Almond.
Customers, especially members of Generation Z, are choosing to eat smaller, more frequent meals during the day and prioritize flavor over quantity when it comes to sweets.
According to Rosie Festus, Global Brand Manager at Magnum, “we’re building the micro-bite ice cream category by tapping into how this change in behavior has created new consumption occasions.”
During the pandemic, snacking considerably increased as more people turned to comfort foods. Furthermore, the habit still exists, particularly among younger customers. In actuality, it keeps gaining speed.
Rosie continues, “Gen Z is smart when it comes to snacking.” “They’re focusing on the experience, how it makes them feel, and the portion size.”
More than one-third of Gen Z workers who work from home prefer snacks to meals, and nine out of ten of them admit to consuming at least one snack each day. Furthermore, ice cream is the preferred snack for 21% of Americans, despite 52% of snackers preferring potato chips (crisps).
According to Nielsen data analyzed from recent bite-sized launches, ice cream sales are driven by the bite-sized format.
Furthermore, bites are contributing to the premiumization of the ice cream market, according to Kantar data. According to their research, bites are frequently bought in addition to other types of ice cream. Additionally, customers who purchase bites in addition to conventional ice cream products typically spend 76% more.
