Alcoholic beverage companies face a variety of obstacles, including a noticeable change in consumer drinking patterns and rising demands for their products to be more environmentally friendly. However, WARC’s most recent industry analysis looks at new prospects, like partnerships with soft drink companies.
This industry overview of alcoholic beverages looks at five changes that are anticipated to have an effect on marketing plans in the upcoming year.
Customers now expect firms to prioritise sustainability in all aspects of their business operations, and they are also changing where and how often they drink. It is imperative for businesses to stay abreast of these changing customer behaviours and industry innovations in order to match expectations, seize new business possibilities, and maintain their competitive edge.
BrandSpur news brand reports five trends in alcoholic beverages as:
- Gen Z’s reduced desire to drink in social situations: Gen Z is choosing more and more activities outside of alcohol consumption, making alcohol a less important part of their social lives.
Increase in non-alcoholic and low-alcohol drinks: Consumers are increasingly turning to low- and non-alcoholic beverages as a result of changes in drinking patterns that emphasise moderation.
Also read: https://brandspurng.com/2024/10/11/firs-adopts-ussd-code-to-ease-tax-payment/
- Packaging that is sustainable gaining traction: Customers are expecting more and more brands to operate in a sustainable manner. In response, companies are lowering their carbon impact by implementing sustainable packaging.
- Soft drink brands expand into alcoholic RTD: Soft drink companies branch out into alcoholic ready-to-drink (RTD) products to take advantage of the growing demand for this category.
Potential for e-commerce expansion: The growing demand for convenience and increased at-home use are driving the growth of alcohol e-commerce.
