In collaboration with CANAL+ International, AREWA24, the top Hausa-language family entertainment and lifestyle channel in West Africa, has announced a major increase in its broadcast reach.
The station, which is renowned for its regionally relevant and culturally diverse content, is now accessible on CANAL+ station 297 in Benin Republic, Burkina Faso, Mali, and Togo. Nigeria, Niger, Cameroon, and Chad are among the eight West African nations where AREWA24 has expanded. Reaching millions of additional viewers around the area, the cooperation with CANAL+ is a purposeful attempt to democratize access to high-quality information and entertainment, BrandSpur local news brand reports.
AREWA24’s Chief Commercial Officer and Deputy CEO, Celestine Umeibe, expressed enthusiasm for the new markets, stating: “We are thrilled to extend our programming to millions of new viewers in Benin, Burkina Faso, Mali, and Togo. This expansion strengthens our presence and opens new opportunities for advertisers and brands to engage with dynamic audiences across West Africa.”
Continuing, AREWA24 is still the most dependable source of Hausa-language family entertainment because to its distinctive blend of top-notch programming, which includes its popular drama series Dadin Kowa, Kwana Casa’in, and Gidan Badamasi, as well as popular shows like Arewa Gen-Z, Mata A Yau, and Gari Ya Waye.
However, the expansion is in line with AREWA24’s objective to promote Hausa culture and offer top-notch programming to consumers that speak Hausa throughout Africa.
