New research1 from sports and entertainment group R3 Sport reveals that of those British adults that attend live sporting events, 38% are planning to increase their attendance over the next 12 months with one in seven (15%) looking to attend “a lot” more events.
More than half (54%) say they will attend the same number of live sports events over the next year. Only 3% are looking to reduce the number of events they attend and just 1% do not plan on attending any (the remainder are unsure how their attendance at sporting events will change).
The study commissioned by R3 Sport, which invests in the sports and entertainment sectors with a particular focus on padel tennis, found one in five (20%) sports fans that attend live events go to two a year on average. Sixteen percent go to watch live sports three times a year, whilst one in seven (15%) attend as many as five to 10 events.
Furthermore, 71% rate the sporting events they attend as good value for money. However, more than one in four (27%) say they would be more likely to attend a live sporting event if there were celebrities in attendance playing the sport.
R3 Sport events will range from grassroots to exhibitions, corporate, festivals, charitable and major sporting competitions. All its events will serve as a platform to capitalise on commercial partnership relationships, brand activations, and player representation.
Jonathan Rowland, co-founder and chairman of R3 Sport said: “Whether it’s The Hundred, Six Nations Rugby Championship, Wimbledon, Silverstone Grand Prix or Royal Ascot, the British sporting calendar is bursting with events throughout the year.
“The UK is passionate when it comes to sport and our research shows that fans want to get closer to the action. We expect to see an increase in attendance at live sporting events over the next year with fans set to enjoy a more immersive experience.”
R3 Sport plans to start building two padel tennis venues in the UK that will have between 16 and 20 courts and is developing a series of major events while scouting elite padel tennis players in the UK and abroad, who it will manage. To date R3 manages ten professional players with several representing Great Britain. R3 Sport is also the exclusive distributor of Bullpadel Rackets and Equipment in the UK and Ireland.
For further information on R3 Sport, visit www.r3-sport.com or email info@r3-sport.com. For more information on PadelAid visit Home | PADELAID
