2,024 dazzling pyrotechnics light up Sha Tin’s night sky
A day of exciting free activities, 300 shopping discounts and mega events to boost the local economy
HONG KONG SAR – Media OutReach Newswire – 17 November 2024 – In a year that marks the 75th anniversary of the founding of the People’s Republic of China, Sun Hung Kai Properties (SHKP) is excited to celebrate the 40th anniversary of New Town Plaza in Sha Tin. To mark these significant milestones, New Town Plaza hosted a dazzling pyrotechnic show, the first of its kind by a shopping mall in Hong Kong, featuring 2,024 dazzling fireworks that illuminated the sky of Sha Tin, providing a unique experience for local residents and visitors. In addition to the outdoor pyrotechnics display, the celebrations included festive illuminations, a themed market, and shopping rewards, creating a festive atmosphere that encouraged local spending and attracted tourists, showcasing Hong Kong as a city of endless discovery. The kick-off ceremony was officiated by Raymond Kwok, Chairman and Managing Director of Sun Hung Kai Properties and Christopher Kwok, Executive Director of Sun Hung Kai Properties, as well as representatives from the Legislative Council, the Hong Kong SAR Liaison Office of the People’s Republic of China, and the District Councils.
He added that, in celebration of the 75th anniversary of the People’s Republic of China and the 40th anniversary of New Town Plaza, the Group is introducing mega events to the district in response to the government’s call to boost the local economy. This includes hosting Hong Kong’s first pyrotechnic show at a shopping mall and, with the support of government departments, organising a themed market in the outdoor spaces on the third and fifth floors. These initiatives are a response to the growing demand for outdoor and family activities after the pandemic and aim to create a joyful atmosphere, stimulate spending and help our tenants attract more business. They embody Central Government’s spirit of “understanding, responding to and embracing changes”. SHKP hopes this series of events will set a precedent for flexible use of other malls’ outdoor and open spaces in the future, creating more enjoyable experiences for visitors, boosting the retail market and driving the local event economy.
