Known for its long winter season and unique mushroom-shaped snow formations, Snow Town attracted over 500,000 visitors last winter. This year, the town has expanded its offerings, adding a forest pathway and riverside commercial street, and will host snow marathons and outdoor disco-dancing competitions, providing even more activities for winter lovers.
Boasting more than 50 ski trails of varying difficulty levels, the Yabuli Ski Resort is one of China’s premier ski resorts. In preparation for the upcoming Asian Winter Games, the resort has undergone significant upgrades to its ski slopes, dining facilities and infrastructure.
Yang Xiaodong, head of the culture and tourism department at the Yabuli administrative committee, said that the resort is collaborating with other tourist destinations to create several “golden” ice-and-snow tourism routes. This winter, the resort will also introduce large snow-based entertainment activities, such as alpine snow circles, snow carnivals and night skiing, to attract even more tourists.
According to Qi Bin, deputy director of the Heilongjiang provincial department of culture and tourism, the peak winter tourism season this year will coincide with the 9th Asian Winter Games, which is expected to further drive interest in winter sports and ice-and-snow tourism.
Heilongjiang is committed to supporting the ice-and-snow economy and generating growth opportunities for the local economy, Qi added.
The surge in winter tourism in Harbin is part of a broader trend across China’s booming ice-and-snow industry. Experts attribute the rising popularity of winter sports to the success of the 2022 Beijing Winter Olympics, which significantly boosted interest in winter sports and tourism.
China has unveiled an ambitious plan to grow its ice-and-snow economy, targeting winter sports, tourism and equipment manufacturing as key drivers of economic growth, with a projected value of 1.5 trillion yuan (about 208.7 billion U.S. dollars) by 2030.
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