With the introduction of a chic, modern new design for its Can SKU, Amstel Malta, Nigeria’s premier malt beverage, celebrated 30 years of excellence and reached a significant milestone in its illustrious history.
The anniversary celebration, accessed by BrandSpur news brand, which took place in Lagos on November 30, 2024, brought together consumers and business executives to highlight the brand’s remarkable three-decade history. The Amstel Malta Sleek Can’s unveiling was the event’s high point.
The new design is taller, trendier, and more contemporary, reflecting the brand’s evolution following consumer trends while adhering to its basic principles. Amstel Malta continues to provide the same premium quality malt drink, brimming with vitamins and minerals for the ideal mix of sustenance and refreshment, despite changes in packaging.
Elohor Olumide-Awe, Portfolio Manager for Dark Malts at Nigerian Breweries Plc, spoke during the launch ceremony.
According to Olumide-Awe: “We are excited to unveil this new sleek can as a key highlight of our 30th-anniversary celebrations—a moment that marks not only three decades of excellence but also the beginning of an exciting new chapter for the Amstel Malta brand.”
Mr. Francis Obiajulu, the Senior Brand Manager, also spoke at the event, saying: “This sleek design represents more than just innovation; it embodies our commitment to delivering quality and enhancing the everyday experiences for our consumers. This milestone is a celebration of the trust and connection we have built with our consumers over the years, and a reaffirmation of our promise to continue inspiring, refreshing, and delivering excellence for generations to come.”
The brand announced its latest partnership with the MultiChoice Talent Factory (MTF), which aims to empower and inspire the next generation of African creatives and storytellers. This partnership builds on the brand’s ten-year partnership with the Africa Magic Viewers’ Choice Awards (AMVCA) and its ongoing support and investment in the film industry through owned platforms like Amstel Malta Box Office AMBO.
However, the launch of its sleek can and its collaboration with Multichoice Talent Factory are two exciting milestones that further demonstrate Amstel Malta’s dedication to quality, innovation, and leaving a lasting impression on its customers’ lives.
