The Digital Future Forum highlighted the evolving preferences and behaviors of Vietnamese consumers. Increasingly drawn to international travel, luxury purchases, and digital transactions, Vietnamese consumers are part of a strong trend towards experiential consumption. According to Visa Business and Economic Insights based on VisaNet data, inbound tourist spending on luxury retail in Vietnam has grown by 168% since 2019. Outbound travelers prioritize enriching experiences, reflecting the need for tailored solutions. Vietnam’s stable inflation and projected GDP growth of 6.1% in 2024, rising to 6.5% annually from 2025-2030, further strengthen the digital payment landscape.
Ken Wong, Vice President, Head of Data Science, Visa Asia Pacific, said: “AI is crucial in shaping the future of payments in personalization and security. Visa’s investment in AI and data infrastructure aims to meet evolving needs, drive financial inclusion, and foster economic growth in Vietnam.”
Visa’s Digital Future Forum underscores its commitment to driving Vietnam’s digital economy forward. By embracing innovation, expanding personalized and secure payment experiences, and supporting the vision of a digitally connected society, Visa is poised to meet the evolving needs of both businesses and consumers. This strategic approach demonstrates Visa’s dedication to fostering growth, enhancing user experiences, and leveraging AI to secure and personalize the future of payments.
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About Visa
Visa (NYSE: V) is a world leader in digital payments, facilitating transactions between consumers, merchants, financial institutions, and government entities across more than 200 countries and territories. Our mission is to connect the world through the most innovative, convenient, reliable, and secure payments network, enabling individuals, businesses, and economies to thrive. We believe economies that include everyone uplifts everyone everywhere and see access as foundational to the future of money movement. Learn more at Visa.com.
