The Calabar 2024 Carnival has arrived and is expected to be an amazing event that reaches new heights, particularly thanks to the ground-breaking collaboration with United Bank for Africa (UBA) Plc, Africa’s Global Bank.
UBA’s unmatched support and inventiveness as the main sponsor raise the festival to previously unheard-of heights of excitement and distinction. This partnership is a potent illustration of UBA’s steadfast dedication to promoting African culture and fostering economic development via travel.
The Calabar 2024 Carnival is expected to be an even more vibrant and enthralling celebration of African customs, ingenuity, and solidarity with UBA’s participation.
The topic for this year, “Our Shared Prosperity,” has struck a deep chord with Senator Bassey Otu, the governor of Cross River State, who said: “We are thrilled to present an even greater array of activities, as we come together to celebrate Our Shared Prosperity.”
Speaking before the event, Oliver Alawuba, GMD/CEO of United Bank of Africa (UBA), said that UBA is committed to supporting initiatives that advance Africa as a bank with a full stake in the continent.
Alawuba went on to say: “Like you may be aware, this is not our first time partnering with Cross River State for this festival. At UBA, we are all about bringing Africa to the world and bringing the world to Africa. No wonder, we have 18 subsidiaries across Africa and counting.”
The CEO of Okhma Global Limited, the official marketing firm for the Carnival, Mary Ephraim-Egbas, also praised UBA’s contribution, stating: “UBA’s participation not only enhances the event but also plays a vital role in boosting African tourism. We are excited to see how their involvement will make this year’s festival even more vibrant and impactful. In return, UBA will gain increased brand visibility, deepen its connection with diverse communities, and strengthen its position as a leader in supporting African culture and tourism, creating new opportunities for growth and customer engagement across the continent.”
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Sir Gabe Onah, Chairman of the CRS Carnival Calabar Commission, expressed his excitement for UBA’s involvement after accepting the brand’s cooperation and sponsorships, saying: “We are honored to have UBA as a key partner for the 2024 Carnival Calabar. Their involvement signifies the global recognition of this festival as a powerful symbol of African culture. This partnership will help elevate the carnival to new heights, bringing more attention to the incredible talents and traditions of Africa.”
BrandSpur entertainment and lifestyle news desk reports that the 2024 Carnival Calabar, sponsored by UBA, is a vibrant festival of culture, music, and color. With the bank’s support, the festival will continue to develop into a world-renowned cultural event that highlights the diversity of African cultures. Beyond the celebrations, this collaboration serves as a potent reminder of how cultural events may promote harmony, strengthen local communities, and boost the economy.
Everyone who attended Carnival Calabar in 2024 is already left with wonderful memories.
