During the 2024 holiday season, Lush Hair, a well-known brand in the beauty and haircare sector, made history by revealing a record-breaking Christmas tree constructed completely of hair extensions—the first of its kind in Nigeria.
The 28-foot tree, a magnificent display of ingenuity and inventiveness, captivated a crowd of officials, devoted patrons, and joyous shoppers as it was formally lit at the Ikeja City Mall on December 21, 2024. Wanni X Handi, a well-known couple renowned for their inventiveness and artistic ability, added to the excitement of the evening by attending the official tree lighting ceremony, underscoring the occasion’s importance.
Decorated with Lush Hair’s high-end hair extension products, this unusual Christmas tree represents the company’s dedication to creativity and capacity to give commonplace objects a festive spin.
Lush Hair’s marketing manager, Vivian Obiano, spoke during the lighting ceremony and shared her enthusiasm for the project, saying: “The Lush Hair Christmas tree is more than a festive decoration; it is a reflection of our dedication to celebrating our customers through creativity and innovation. The tree represents our innovative spirit and our desire to bring something truly unique to Nigerians this Christmas season and to celebrate the real reasons for the season our beloved customers who have been with us all year long.”
Lush Hair pleased guests with special deals during the celebrations, offering free hairstyling treatments and items at factory pricing. To give their clients a complete SOFT life treatment, experienced Lush Hair stylists on-site created customized hairstyles for them using their high-end hair extension products. They also offered massages and henna.
Mrs. Ngozi Akpan, a happy client, expressed her enthusiasm: “I’ve never seen anything like this before! The tree is so beautiful, and the fact that Lush Hair made it with their products shows how much thought they put into this. I even got my hair styled for free—it’s the best Christmas gift!”
Mr. Adewale Akinola, another participant, commended the action as well, saying: “This is truly impressive. The Christmas tree is a masterpiece, and the free hairstyling is such a thoughtful gesture. It’s not every day you see a brand going all out like this for its customers.”
BrandSpur national news brand reports that many people stopped by the huge Christmas tree at Ikeja City Mall to take pictures and enjoy its beauty, and it soon became a significant attraction. The public praised Lush Hair’s ingenuity and called the project a welcome addition to Nigeria’s holiday season. The occasion was a component of Lush Hair’s overarching goal to establish deep connections with its clientele and show gratitude by creating experiences they will remember.
However, the company maintains its position as a leader in the Nigerian beauty market by providing reasonably priced goods and free services.
