Prerna Mehra Will Lead The MEA Gerety Jury This Year

By
Brand Spur
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Gerety opens for entries and announces the locations and jury presidents for the 2025 Gerety Awards. 
There are 15 locations for the executive jury sessions this year: New York, Toronto, London, Paris, Eastern Europe, Southeast Asia, Düsseldorf, Madrid, Milan, LATAM, Melbourne, MEA, Los Angeles, Tokyo, and São Paulo. As well as defining the shortlist, the executive jury sessions each select the agency and production company of the year from their country.
NEW FOR 2025: The Effectiveness Cut will look at work that has achieved measurable impact in meeting business objectives and fulfilling a brand’s purpose effectively.
Looking towards the judging, Grand Jury member Oriane (Abouattier) Canfrin, Head of Marketing and Communications at Ecobank Côte d’Ivoire said “I am delighted to witness innovative and impactful work that challenges conventions and inspires change globally. The Gerety Awards, with its unique perspective from an exclusively female panel, play a crucial role in highlighting creativity that resonates on a deeper, more inclusive level. It is a privilege to embark on such an adventure”.
The jury presidents leading the executive jury sessions for the 2025 Gerety Awards include:
  • Prerna Mehra, Creative Director and Head of Design, MullenLowe MENA, UAE
  • Emma De La Fosse, Chief Creative Officer, Edelman, UK
  • Tomoko Kanezaki, Managing Director, Creative Planning, Dentsu Inc. Japan
  1. Nicole Ellerton, Group Creative Director, Cossette, Canada
  • Marjorieth Sanmartin, Chief Creative Officer, Philipp und Keuntje and fischerAppelt, Germany
  • Joanne Theseira, CEO, Publicis Communications, Singapore
  • Stefanie DiGianvincenzo, Creative Lead, META, Australia
  • Virginia Mosquera, Creative Director Author & screenwriter, McCann Spain
  • Samantha Scaloni, ECD, DDB, Italy
  • Julia Dovlatova, ECD, WPP at CP EMEA, VML Prague, Czech Republic
  • Dani Ribeiro, CCO, WMcCann Brazil
  • Celeste Dalairac, ECD Isla, Argentina
  • Chrystel Jung, Creative Director, BETC France
  • Lauren Smith, ECD, 72andSunny, USA
  • Rosie Bardales, Chief Creative Officer, VML NYC, USA
The full executive jury will be announced in the coming weeks. In the meantime you can learn more about the Grand jury and Jury Presidents at www.geretyawards.com