GUANGZHOU, CHINA – EQS Newswire – 8 January 2025 – On December 27, 2024, Dossen Hotel Group officially rebranded its member loyalty program, “Dossen Club,” as “Miao Club,” with its popular mascot Qingmao taking center stage. This rebranding places Qingmao, the group’s super IP, directly in front of consumers, offering a fresh, engaging experience for users. In the newly unveiled promotional video, Qingmao charms viewers with its playful antics and signature “meow,” bringing joy and exclusive benefits to members while forging a closer connection with consumers.
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