Live performances by Grammy Award-winning singer/songwriter Tyla in 44 African countries at the SunBet Arena on Saturday, January 10, Johannesburg Showmax is making history by being the first streaming service (SVOD) in Africa to webcast a domestic performance.
Grammy-winning Amapiano superstar Tyla will perform live from the SunBet Arena in Pretoria on January 18, 2025, only on Showmax.com for fans in 44 African nations. Hits from Tyla’s chart-topping debut album TYLA, which has had over 1.6 billion streams, will be featured by the youngest African Grammy winner.
Chief Marketing Officer, Yatish Narsi of Showmax and MultiChoice South Africa states: “With our advanced live-streaming technology, we’re thrilled to spotlight Tyla’s iconic homecoming concert. This marks our first live-streamed entertainment event, underscoring our commitment to making world-class experiences accessible across the continent.”
Known as the “Queen of Popiano,” Tyla, who recently won the Grammys, MTV Music Video Awards, and BET Awards, invites her fans to join her online: “Tygers! Me and Showmax decided to livestream this concert for everyone across Africa. I hardly get time to be home so this one is gonna be special! I can’t wait for y’all to ROCKKK with me!”
This unique webcast is the last opportunity for fans who were unable to attend Tyla’s sold-out performances in Cape Town and Pretoria to be a part of her incredible tour.
Narsi went on to say: “We’re not just hoping to smash records with this live stream.
“We’re changing the narrative of what it means to succeed on our continent. Showmax doesn’t just aim to be the best in Africa; we aim to take our place among the best in the world,” Narsi added.
This momentous performance coincides with Showmax’s celebration of an incredible year since its February 2024 relaunch, which has seen a 50% increase in paying subscribers year over year and several high-profile awards. The new Showmax platform has solidified its position as a streaming leader because of Peacock’s state-of-the-art streaming technology, which last year broke North American audience records with 16.3 million simultaneous live broadcasts during an NFL Wild Card game.
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Viewers must have an active Showmax Entertainment subscription to watch Tyla’s live performance from the SunBet venue in Pretoria. You can pay for your Showmax subscription in a variety of ways; join us at www.showmax.com to take part in this momentous occasion.
Fans can follow #TylaOnShowmax to share in the excitement.
Watch the trailer here
