The Nigerian services of Eskimi, an end-to-end creative and media tech platform with a Lagos location, have been redesigned. It is setting the standard by offering advertisers new creativity and data advancements after previously concentrating on display ad targeting solutions.
According to Chukwudi Uketui, Eskimi’s Commercial Director in Nigeria: “We started working with Nigerian advertisers, media agencies, and publishers in 2012. We continuously proved our commitment to innovation in the local AdTech scene. To bring our clients’ campaigns to a new level, we radically improved our services with partners’ AI solutions, new performance measurement capacities, and educational programs.”
Now, Eskimi clients may use Neurones, an AI-powered neuroscience tool, to optimise their creative assets when designing their campaigns based on forecasts. This technology helps businesses determine whether visual material is likely to capture the audience’s attention and offers recommendations for development by providing attention heatmaps and expected performance indicators.
Eskimi has also made sure that Lumen, another AI tool, is advantageous to its clients. It more accurately gauges the success of digital advertisements by using eye-tracking technology, BrandSpur technology and information news desk reports.
Brand memory studies help measure general brand recall, awareness, intent, and favorability, while AI tools assist businesses in assessing the effectiveness of particular images or campaigns. These studies, which are now available to advertisers working with Eskimi, assist businesses in putting their tactics into perspective and making necessary adjustments in light of the insights gained.
A new educational initiative, a training course on brand advertising, brand impact and user attention measurement, and strategy creation, was introduced by Eskimi as part of its redesign. Additionally, throughout the year, media agencies and advertisers will be asked to take part in a variety of themed workshops.
Continuing, the Commercial Director had this to say: “Working globally, we bring best practices that have proved useful, regardless of location. Sharing our insights, we aim to help our clients improve their digital advertising skills and stay aligned with the latest global market trends.”
