With its latest “Wonder in a Bowl” campaign, Golden Penny, Nigeria’s leading heritage food brand, introduces a new cereal into the breakfast food category.
Yumbowl’s unique and unquestionably magical feature is that when you add hot water to it, it changes colour to reveal the flavour of the chosen pack, leaving kids amazed and excited every time. This campaign is an invitation into a new world of wonder that awaits kids and their parents at the breakfast table with every serving of the new Yumbowl cereal.
The Golden Penny brand’s primary goal is to provide food for the country every day. Fulfilling this commitment necessitates a thorough comprehension of the particular needs of Nigerian consumers.
The introduction of a product like Yumbowl is based on this close understanding, according to Oluwatooni F. Odewole, Head of Innovation, FMN.
The Head of Innovation had this to say: “While parents want to ensure that their kids are well fed and given a rich supply of nutrients with every meal, kids, sometimes, just want to have an exciting experience. Historically, this often means that kids will turn down healthy meals for junk/sweet treats, throw tantrums at the dining table, or abandon their meals halfway. So, we decided to create something that gives both parties what they want – fortified with essential vitamins to satisfy the desires of our mums, introducing an element of wonder to get kids excited – a win-win for all!”
BrandSpur news brand reports that among the five wonders of Yumbowl are:
Rich source of nutrients: Yumbowl is a satisfying, easily digested, and high-fibre food because it is comprised entirely of whole maize. Moreover, it is enhanced with seven vitamins, iron, and zinc, giving children the energy they need to flourish.
With three distinct flavours to choose from, you can keep your children from growing bored. There are three flavours of Yumbowl: vanilla, strawberry, and banana.
Simple to Prepare: Your tasty breakfast cereal is ready to eat—just add hot water and stir for at least a minute.
Colour changes to reveal flavour: When mothers add hot water, the cereal changes colour in front of their children, giving them a chance to put on a little show. Watch as the plain grains turn pink or yellow, revealing the flavour of banana or strawberry.
The ability to choose: It is ready to eat with just hot water, but you are free to add as much milk as you like.
There are 400g and 45g packs of the new Yumbowl instant cereal available. You may pick up a pack at any local store.
Follow Yumbowl’s official social media accounts on Facebook, Instagram, and Twitter at @gpennyyumbowl for additional information.
