DFI Retail Group Announces Leadership Appointments

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HONG KONG SAR – Media OutReach Newswire – 25 February 2025 – DFI Retail Group (“DFI”) today announced important leadership changes to strengthen its strategic capabilities and drive growth. Ella Chan has been appointed as Group Chief Strategy Officer, effective 1 April 2025. Ella brings over two decades of leadership experience in global strategy, transformation, and innovation within the retail and consumer sectors. In her new role, Ella will oversee Corporate Strategy, Mergers & Acquisitions, Investor Relations, and Customer Insights.

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DFI Retail Group

DFI Retail Group (the ‘Group’) is a leading Asian retailer, driven by its purpose to “Sustainably Serve Asia for Generations with Everyday Moments”. The Group is dedicated to delivering quality, value and exceptional service to Asian consumers through a compelling retail experience, supported by an extensive store network and highly efficient supply chains. The Group, including associates and joint ventures, operates a portfolio of well-known brands across six key divisions: health and beauty, convenience, food, home furnishings, restaurants and other retailing.