Fresh from France: Sustainable Apple Delights Mark Great Success in Malaysia

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Media Outreach
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KUALA LUMPUR, MALAYSIA – Media OutReach Newswire – 25 February 2025 – France has over 100 different apple varieties thanks to its unique climate and fertile soil. Recently, climate change has significantly impacted global agriculture, particularly affecting fruit cultivation. Following a challenging harvest in 2023, Europe’s apple production faces its second-lowest level of the century, primarily due to severe frost conditions in Eastern Europe, which results in a total yield of just 10.2 million tons—a decline of 1.3 million tons compared to the previous year. In contrast, France’s total apple production in 2024 remains relatively stable, at 1.4 million tons (figures finalized in November 2024). This reflects a slight decrease from 2023 but represents a stable crop compared to the three-year average, showcasing the resilience of French apple cultivation.

https://www.interfel.com/

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Interfel, the Fresh Fruits and Vegetables Interprofession from France.

Interfel, the Fresh Fruits and Vegetables Interprofession, was established in 1976 and represents all aspects of the fresh fruit and vegetable sector, including production, cooperation, shipping, import, export, wholesale trade, distribution, and collective catering. As a private law organization, Interfel has been recognized as a national agricultural interprofessional association by French rural law and the European Union since November 21, 1996, within the framework of the Single Common Market Organization (OCM). The 15 members of Interfel are the national representative associations of the various professions in the sector.

An interprofessional advocates for the interests of the professionals it represents and provides advice to its members. With 75,000 companies and 450,000 direct jobs, including 250,000 seasonal workers, all trades in the sector are represented. (Source: Interfel, Sept. 2015).

Interfel is a platform for interprofessional dialogue, aiming to promote the sector and its professions and encourage the consumption of fresh fruit and vegetables. Its missions include understanding consumers and markets and adapting the supply of fresh fruits and vegetables to demand, discussing interprofessional agreements with public authorities, defining the sector’s strategic orientations in research and experimentation, promoting and defending the sector on the national and international market, and implementing communication actions, including information and advertising.