Diamond Verification Device, DiamondProof, Lands In Retail Stores For The First Time

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The device, developed by De Beers Group, rapidly and reliably distinguishes natural diamonds from non-natural diamonds, such as laboratory-grown diamonds and diamond simulants, helping to underpin consumer confidence

HONG KONG SAR – Media OutReach Newswire – 4 March 2025 – De Beers Group announced that its innovative retail-facing diamond verification device, DiamondProof, has landed in select retail stores for the first time, giving consumers the ability to witness just how quickly the device can distinguish natural diamonds from non-natural diamonds, such as laboratory-grown diamonds (LGDs) and diamond simulants, providing a tool for retailers to help educate their customers on the differences between natural diamonds and other products. With research showing that almost half of consumers are unaware that LGDs can be readily detected, this easy-to-use device will enable retailers to show their customers just how quickly natural diamonds can be identified.

http://www.debeersgroup.com/



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About De Beers Group

Established in 1888, De Beers Group is the world’s leading diamond company with expertise in the exploration, mining, marketing and retailing of diamonds. Together with its joint venture partners, De Beers Group employs more than 20,000 people across the diamond pipeline and is the world’s largest diamond producer by value, with diamond mining operations in Botswana, Canada, Namibia and South Africa. Innovation sits at the heart of De Beers Group’s strategy as it develops a portfolio of offers that span the diamond value chain, including its jewellery houses, De Beers Jewellers and Forevermark, and other pioneeringsolutionssuch as diamond sourcingandtraceabilityinitiatives TracrandGemFair.De BeersGroup also provides leadingservicesandtechnology to the diamond industryin the formof education andlaboratory services and a wide range of diamond sorting, detection and classification technology services. De Beers Group is committed to ‘ a holistic and integrated approach for creating a better future – where safety, human rights and ethical integrity continue to be paramount; where communities thrive and the environment is protected; and where there are equal opportunities for all. De Beers Group is a member of the Anglo American plc group. For further information, visit

Further information on the full range of De Beers’ verification instruments is available here –