National Collaboration and Global Vision
The 2025 celebration is not just a singular event, but a month-long convergence of four major initiatives—collectively forming Thailand’s most significant Pride movement to date:
- “The Celebration: Right to Love”, a curated campaign of events across global destinations – Siam Paragon, Siam Center, Siam Discovery, and ICONSIAM, is hosted under the ONESIAM banner by Siam Piwat, spotlighting inclusivity through fashion, art, performance, and design.
- “Bangkok Pride Festival 2025”, including the Bangkok Pride Parade, is organized by Bangkok Pride, led by Naruemit Pride Co., Ltd., and serves as the national centerpiece of Pride Month.
- “Drag Bangkok Festival 2025” is hosted by Drag Bangkok and produced by Yellow Channel Co., Ltd., celebrating drag culture through shows, competitions, and global performances.
- “Paint the City with MY PRIDE” is an identity campaign launched by CISPI, under the Federation of Thai Industries (FTI), in collaboration with CEA, aimed at empowering creative industries and enhancing Thailand’s soft power through inclusive branding and design.
This ecosystem of distinct-yet-united initiatives forms the foundation for positioning Bangkok as a world-class Pride destination and a beacon of both equality and economic opportunity.
“Siam Piwat Group has long championed diversity and inclusion,” said Saruntorn Asaves, First Executive Vice President – Shopping Center Business, Siam Piwat Co., Ltd. “Through ONESIAM, we are not only hosting world-class events—we are empowering social progress, supporting creative industries, and drawing global visitors to Thailand. Our properties are platforms of opportunity where love, identity, and creativity intersect to generate real value for communities and the nation.”
Michaela Friberg-Storey, Representative of the UN Secretary-General in Thailand, remarked, “Inclusive societies are more resilient and prosperous. Thailand’s Pride movement demonstrates how rights, culture, and commerce can work in harmony.” Echoing this, Thapanee Kiatphaibool, Governor of the Tourism Authority of Thailand, stated, “Pride tourism is a powerful tool to strengthen Thailand’s appeal and position the country as a welcoming, creative, and world-ready destination.”
Pride as a Growth Engine for the Creative Economy and Tourism
Waaddao Ann Chumaporn, President of Naruemit Pride Co., Ltd., emphasized that the Bangkok Pride Festival is rapidly becoming a key economic and cultural engine for Thailand.
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Siam Piwat Company Limited
Siam Piwat is a leading retail and real estate developer that owns Bangkok’s top destinations, including Siam Paragon, Siam Center, Siam Discovery, ICONSIAM, and Siam Premium Outlets Bangkok. Siam Piwat has 50 subsidiaries across seven core businesses: real estate development, department stores, retail, food and beverage, venue management, digital platforms, and business support.
Over the past six decades, Siam Piwat has played a significant role in shaping Bangkok’s retail landscape and is recognized for creating iconic and innovative retail models, with the goal of consistently delivering extraordinary experiences that delight and inspire all customers.
