Da Nang to target luxury tourism from Dubai’s elite

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DA NANG, VIETNAM – Media OutReach Newswire – 10 June 2025 – The direct route between Dubai and Da Nang, operated by Emirates – one of the world’s most prestigious airlines – has officially launched. These flights from the Middle East, a fast-growth region, are expected to bring significant changes to the coastal city. Sustaining long-term appeal for this class of affluent travellers is now a central concern for Da Nang.

Sun World Ba Na Hills continually unveiling a diverse range of performances and attractions throughout the year.

By May 2025, Da Nang had around 1,290 tourist accommodations, including 111 four and five-star hotels. InterContinental Danang Sun Peninsula Resort, Premier Village Danang Resort, Novotel Danang Premier Han River and Mercure Danang French Village Ba Na Hills, along with international brands such as Hyatt, Sheraton and Marriott which are favoured by Middle Eastern elites.

The city boasts 16 tourist sites, with top destinations like Sun World Ba Na Hills and its iconic Golden Bridge, Da Nang Downtown and Than Tai Mountain Hot Spring Park drawing global attention. Golf tourism is another asset for Da Nang. The city features three international-standard golf courses. Ba Na Hills Golf Club, a masterpiece designed by golf legend Luke Donald and managed by IMG, which lauded as Asia’s Best Golf Course five times.

Da Nang is embracing Halal tourism, to make Middle Eastern guests feel at home. This travel model respects the religious and cultural practices of Muslim travellers, has become a core part to serve this market. Currently, the city has nearly 30 restaurants and eateries offering Halal-certified or Muslim-friendly cuisine. Among them, Halal Indrapura and Bharata Restaurant at Sun World Ba Na Hills, have received official Halal certification.

Nguyen Vu Quynh Anh, Deputy CEO of Sun Group and CEO of Sun Hospitality & Entertainment Group, said: “In addition to high-end services, it is the understanding of culture and the ability to offer culturally refined experiences that allow us to fully meet the needs of these highly discerning guests.”

By establishing itself on the Emirates flight map, Da Nang has taken a strategic step forward in tapping into the Middle Eastern tourism market. This new air route is not only a catalyst for tourism growth but also a gateway for expanding trade, investment and cultural cooperation, said Truong Thi Hong Hanh, Director of the Da Nang Department of Culture, Sports and Tourism.
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