Heineken has inaugurated the Dr. H.P. Heineken Centre, a state-of-the-art global research and development (R&D) facility located in Zoeterwoude, Netherlands. The opening ceremony was officiated by His Majesty King Willem-Alexander, marking a pivotal moment in the company’s commitment to innovation and sustainability in brewing.
The €45 million investment in the 8,800 m² facility underscores Heineken’s ambition to enhance its position as a leader in the brewing and brewing technology sector. This new R&D hub will focus on advancing brewing techniques, developing new products and addressing evolving consumer preferences, particularly in the realms of flavour and sustainability.
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Heineken’s CEO Dolf van den Brink highlighted the importance of innovation in the company’s history: “From the creation of our signature A-yeast in the 19th century, to the development of Heineken® 0.0, we boldly explore new ideas to create legendary drinks, brands and experiences to delight consumers and stay ahead”. He noted that the centre will play a crucial role in the company’s ‘EverGreen Strategy,’ aimed at developing distinctive beverages while minimising environmental impact.
