With a Bronze in Excellence in Media Execution and a Silver in the Use of Integrated Media, Mouka, the top sleep solution brand in Nigeria, is pleased to announce its double victory at the coveted Pitcher Awards 2025.
BrandSpur news brand reports that with a strong emphasis on quality and creativity, Mouka’s dedication to creating impactful and inventive campaigns that connect with its target audience is reaffirmed by these accolades.
The Pitcher Awards, which are in their eighth year, are one of Africa’s most prestigious venues for honoring exceptional creative work throughout the continent and the African diaspora.
A showcase of the top campaigns was presented at the international Cannes Lions Festival in June, and the 2025 winners were revealed on May 17, 2025. The remarkable ability of Mouka to combine multiple media channels—digital, print, radio, and outdoor—into a cohesive and captivating campaign narrative earned it the Silver award for Use of Integrated Media.
Mouka’s ability to tell a consistent brand story that works on all platforms and successfully engages a range of Nigerian audiences is highlighted by this accolade. The company also received a Bronze award for Excellence in Media Execution, which recognized the careful selection and skillful use of media platforms that helped the Good Sleep Better Life campaign succeed.
Media Reach OMD, Mouka’s media buying agency, contributed to this accomplishment by carefully planning and executing the campaign, which improved its visibility and overall effectiveness.
