- Visa enhances the gaming festival experience with exclusive benefits for cardholders and establishes presence in the gaming space to provide a seamless, secure payments experience for gamers
HCMC, VIETNAM – Media OutReach Newswire – 26 June 2025 – Visa (NYSE: V), a global leader in digital payments, announced its inaugural sponsorship of HoYo FEST 2025, marking a significant milestone in Southeast Asia. HoYo FEST, organised by HoYoverse, celebrates popular gaming titles such as Genshin Impact, Honkai Impact 3, Honkai: Star Rail and Zenless Zone Zero, captivating a global audience since its inception in 2021.
About HoYoverse
HoYoverse is committed to providing immersive virtual world experiences to players around the world. We have brought fans popular games including Genshin Impact, Honkai Impact 3rd, Honkai: Star Rail, Tears of Themis, and Zenless Zone Zero, as well as a wide range of entertainment content. Community is at the heart of everything we do. We are devoted to engaging fans and fostering an enthusiastic and inclusive global community that provides access and encouragement for people to share their passion for ACG (Animation, Comics, and Games) through their own creativity and skills. Pushing the boundaries of imagination, we consistently explore cutting-edge game development technologies, and have accumulated leading technical capabilities in cel shading, cloud gaming, and other fields. In the future, we will continue to expand our content production, technology research, and publishing duties through operations in offices in Singapore, Montreal, Los Angeles, Tokyo, Seoul, and other areas.
