Ify Mogekwu, a well-known Chef and international food influencer, has been formally named as the brand ambassador for Crown Flour Mill (CFM) Limited, a prominent wheat milling and pasta manufacturer under Olam Agri Nigeria, for its flagship product, Supreme Semolina.
On Wednesday, July 16, 2025, at a distinguished event held at CFM’s Tin Can facility in Apapa, Lagos, the partnership was announced. Ify Mogekwu, the creator of Ify’s Kitchen, enthrals more than 7 million foodies globally with her colourful African and Nigerian recipes. Her captivating storytelling and inventive cooking have earned her recognition as a YouTube Black Voices Creator and two Gage Awards for Food Vlogger of the Year (2023 & 2024). The ceremonial coronation of Ify Mogekwu as Supreme Semolina’s official ambassador was one of the event’s symbolic cultural moments.
Continuing, Alhaji Yahaya Fufore, Dangaladima and Council Member of Fufore Emirate; Chief Bolaji Anifowose, Peace Broker of the Master Bakers Association of Lagos; and HRM Eze (Dr.) Vitus U. Kasa, Okwadike Assa II of Assa Kingdom, Imo State, performed the crowning. This action emphasised Supreme Semolina’s role in bringing Nigerians together via tradition, quality, and trust while highlighting the product’s cultural significance and widespread national appeal.
Olam Agri’s commitment to providing Nigerian families with wholesome, reasonably priced, and superior food is demonstrated by this announcement, which comes after the successful relaunch of Supreme Semolina in late 2024, which brought better texture, longer shelf life, and improved cooking quality, BrandSpur news brand reports.
According to the Vice President and Business Head at CFM, Siddharth Suri: “At Olam Agri, we see food as more than sustenance; it’s about culture, connection, and wellbeing. Ify’s dedication to quality and authenticity aligns perfectly with our mission. This partnership helps us enrich everyday meals and deepen our impact across Nigerian homes.”
The strategic significance was emphasised by CFM’s Managing Director and Business Head, Nitin Mehta, who said: “This isn’t just an endorsement; it’s a purposeful alliance. Ify’s influence brings both relatability and authority. Supreme Semolina stands for innovation, fortified with essential nutrients, delivering exceptional taste and texture. Together, we’re promoting good food, good health, and a stronger food system in Nigeria.”
However, the new ambassador herself had this to say: “It’s truly an honour to be named brand ambassador for Supreme Semolina. The product embodies quality, consistency, and nourishment—values I cherish. I look forward to sharing its benefits with more families across Nigeria and beyond.”
According to Olam Agri Nigeria’s General Manager and Head of Marketing, Bola Adeniji, who spoke on the company’s history: “Since 2004, Supreme Semolina has been a staple in Nigerian households. Our 2024 relaunch focused on fortification, innovation, and improving the consumer experience. With Ify’s partnership and the cultural recognition at this event, we’re elevating the brand to reach more people and support our vision for a food-secure Nigeria.”
