At the 2025 Brand Handlers Awards, which honoured the top performers in Nigeria’s marketing sector, Maureen Ifada, the Marketing Director at FrieslandCampina WAMCO Nigeria, was named Marketing Director of the Year.
Senior marketing experts, company executives, and industry participants gathered at the event, which was recently held in Lagos, to honour excellence in strategy and brand development. The Brand Handlers Awards, which are presented yearly by MarketingSpace, recognise people and businesses that exhibit originality, inventiveness, and quantifiable marketing impact. Ifada was recognised for her leadership in creating campaigns that improved FrieslandCampina WAMCO’s brand recognition and consumer relationships in Nigeria’s cutthroat FMCG industry.
He had this to say about the award: “I am deeply honoured to receive this award. It is a reflection of the hard work and dedication of our entire team at FrieslandCampina WAMCO Nigeria. We remain committed to delivering innovative marketing strategies that connect with our consumers and add value to our brands.”
The organisers commended Ifada’s contributions to the industry in their remarks:
“Ifada has consistently demonstrated outstanding leadership and creativity in marketing. Her strategic vision and ability to drive brand growth make her a deserving recipient of the Marketing Director of the Year award.”
BrandSpur news brand reports that one of the top dairy companies in Nigeria, FrieslandCampina WAMCO, keeps spending money on tactics that combine creative advertising with consumer insights. Industry observers claim that the company’s role in influencing consumer trends and establishing benchmarks for marketing practices is highlighted by the recognition of its marketing chief.
