Instagram now has 3 billion monthly active users. This is a big moment for the global community, just ahead of Instagram’s 15th birthday.
Instagram has always been about creativity, and continues to stand for that. From DMing your friends memes, to watching Reels that only you get, keeping up with all your favorite creators, or posting your creative moments, Instagram is the place to connect with friends. Here are a few things Instagram is exploring in the next few months, all aimed at connecting people over creativity:
● A new way for you to have more control over your Reels algorithm, by letting us know what topics you want to see more and less of.
● A simplified navigation so you can easily swipe from Home feed > Reels > Messages. ● Testing a reels-first mobile experience in India and South Korea, where people can dive right into entertaining content, and go to a Following tab to catch up with content from the people they follow. This looks like our new iPad experience. We’ll learn from this country test before expanding elsewhere.
