You’re invited
The Gerety Awards are delighted to announce a special evening in Paris that will both celebrate its 2025 winners and host a thought-provoking discussion:
Ode to Chaos (and other things that shouldn’t work). In a world where “best practice” and “good process” are constantly celebrated, what if chaos were actually the true driver of creativity?
The evening will spotlight ideas that emerge from disorder, campaigns born from accidents, and reflections on the crucial role chaos plays in the creative process. Moderated by Editorial Director Angela Natividad, it will feature:
- Alexandra Servant-Rony, Chief Strategy Officer, Dentsu Creative
- Ibrahim Seck, Executive Creative Director, Monks Paris
- Sandrine Plasseraud, Co-founder & Partner, The Seventh House
“This year’s Gerety Awards celebration in Paris is more than a winners’ toast; it’s an exploration of how creativity thrives in unexpected places,” says Lucia Ongay, co-founder of the Gerety Awards. “Our 2025 winners illustrate this more than once, notably “The Final Copy of Ilon Specht,” which won the Grand Prix; or “Group Therapy,” which took gold this year.”
In addition to awarding winners live, Gerety’s event will also provide a setting for industry leaders, past and present Gerety jury members, and winners to raise a glass to the campaigns and teams that defined 2025.
Those who wish to attend may RSVP here:
Date: Thursday, October 16
Location: .Monks Paris- 17 rue Martel, 75010-Paris
About the moderator:
Angela Natividad is an editorial director and strategist who has worked in advertising and technology for 20 years. She has written and edited for AdWeek, Muse by Clios and L’Atelier BNP Paribas, and is the author of two books on creativity and storytelling. She lives in Paris.
About the panellists:
Alexandra Servant-Rony is Chief Strategy Officer at Dentsu Creative, with nearly 20 years of experience in strategic planning across agencies including Fred & Farid Paris, WME, and gyro. Passionate about the role of brands in driving positive change, she is committed to building communication models that are meaningful, sustainable, and socially responsible.
Ibrahim Seck is Executive Creative Director at Monks Paris, where he leads campaigns for Google, L’Oréal, Accor, SNCF and Bacardi. Since 2006, he has created award-winning work at BBDO Paris, La Chose and BETC for clients including Kronenbourg, IKEA, Peugeot and Getty Images.
Sandrine Plasseraud is an entrepreneur and pioneer of social media in France. Founder and former President of We Are Social France (2010–2021), she developed the agency to over 120 employees, working with brands such as Renault, Google, Netflix and BNP Paribas. Under her leadership, the agency won multiple international awards including Cannes Lions. In 2022, she co-founded The Seventh House, where she focuses on innovative communication strategies and brand transformation.
RSVP now to secure your place before it’s too late: www.geretyawards.com/rsvp-
