As it shifts from its previous “Ambition 2025” strategy to a focus on the connected home, MTN South Africa has introduced a portfolio of integrated home and mobile connectivity plans.
The action is in line with a change in approach that MTN Group CEO, Ralph Mupita revealed last month at a Johannesburg media event. The company’s connected home strategy, according to Mupita, will concentrate on growing both 5G fiber and fixed-wireless access (FWA). To strengthen this approach, MTN Group also intended to purchase spectrum in markets where it conducts business, such as Ghana, Nigeria, and South Africa.
The Group CEO went on to say: “The opportunity in the home is enormous. We have not really gone that deep [yet]… With the right spectral assets, we will attack [this space] with FWA, and in some situations we will use FTTH.
“This [investment] will distinguish MTN and [will be] where the growth and profit pools will be,” he added.
Continuing, the new Sky Premium plans, according to MTN South Africa, are a “lifestyle proposition” that will “extend seamless connectivity” to South African homes.
According to MTN South Africa’s General Manager for Post-paid and Home Solutions, Bertus van der Vyver, said in a statement: “Connecting the home is a cornerstone of MTN’s long-term growth strategy. MTN Sky Premium is the next evolution of that vision, integrating mobile and home connectivity to deliver seamless experiences that keep families connected, productive and entertained.”
Five plans include data, all-network minutes, a home connectivity discount, and a dedicated premium customer service offering that comprise the MTN Sky Premium range. The home connectivity benefit is a rand value savings on MTN 5G, LTE fixed-wireless, or fiber services. The lowest subscription tier offers R50 off per month, while the highest tier offers R800 off per month.
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One customer care benefit is the dedicated premium service, which comes with an assigned Relationship Manager on some plans and preferential call center access on others, BrandSpur telecom and IT news desk reports.
MTN Sky Premium Plans offer data plans ranging from 15GB to 200GB per month. The table below provides more information.
MTN said in a statement on Thursday that current postpaid customers could upgrade to the new MTN Sky Premium plans or switch. According to the statement, customers who currently have MTN Fibre or Home Internet service can “save” up to R800 per month by switching to MTN Sky Premium. One of the three pillars of MTN’s strategy as it looks to 2030 is the connected home.
Digital infrastructure and fintech are the other two. The MTN MoMo app powers the group’s fintech division. While pushing its users away from USSD technology, MTN intends to expand the app’s features and offerings. Building AI and edge data centers across multiple markets is the goal of MTN’s digital infrastructure portfolio.
The statement partly reads: “We are looking at how we participate in data centres… AI is an area where there can be rapid transformation, especially around productivity. It is a transformational technology that will be pervasive.”
