SO&U Group is pleased to announce a number of key elevations across the organization, reflecting the exceptional talent, commitment, and leadership that continue to drive the Group’s transformation and shared success.
In a statement, Udeme Ufot, MFR, Group Managing Director of SO&U, described the elevations as a reflection of the company’s enduring culture of excellence. He said, “Each of these individuals has consistently shown the ability to navigate complexity, inspire teams, and deliver results that move us forward, not just as a business, but as a community of thinkers, builders, and collaborators. These elevations reflect not only individual excellence but also our shared commitment to growth, innovation, and teamwork.”
The newly elevated leaders include Joy Omojola, appointed Manager, Research & Strategy, where she will lead the Strategy Research team while also managing traffic operations for the Strategy department; Ugochukwu Uwajeh, who will now serve as Special Assistant to the GMD alongside his role as Senior Group Head, PR & Events; Williams Jonah, stepping into the role of Account Director and Team Lead for Team 1 in the Brand Management department; and Tomisin Akingboye, who will head the newly restructured People Operations department as Associate Director. This department now integrates the Human-Interest unit and SO&U Traffic Operations, with expanded oversight of operational efficiency and productivity across subsidiaries.
Also elevated is Mide Odofin, appointed Brand Director for SO&U Ltd, where she will head the Brand Management department and join the SO&U Group Management Committee. In addition, Tolu Ajifola was promoted to Associate Director, Digital, managing the Creative and Operations teams of Vyrus Digital.
These appointments reinforce SO&U Group’s commitment to nurturing leadership, fostering collaboration, and empowering its people to deliver creative and strategic excellence across its portfolio.
SO&U Group remains one of Nigeria’s leading integrated marketing communications networks, comprising agencies specializing in advertising, brand strategy, digital marketing, public relations, and experiential engagement. Guided by a culture of creativity, integrity, and innovation, the Group continues to shape some of Africa’s most iconic brands and drive growth through insight-driven solutions.
