Nigerians Spend N1.54tn On Beer And Soft Drinks In First Nine Months Of 2025

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Nigeria’s brewery sector recorded robust performance in the first nine months of 2025, with consumers spending an estimated N1.54 trillion on beer and non-alcoholic beverages, a new analysis shows. The surge was driven primarily by the country’s leading brewers, including Nigerian Breweries Plc, International Breweries Plc, and Champion Breweries Plc.

Brandspur Brand News reports that Nigerian Breweries Plc led the pack, generating N1.05 trillion in revenue during the period, up from N710.87 billion in the same nine months of 2024. The company posted a profit after tax of N85.51 billion, a sharp turnaround from a N149.50 billion loss the previous year. Earnings per share rose to 275 kobo from a loss of 1,455 kobo, reflecting improved operational efficiency, cost management, and a rebound in consumer demand.

International Breweries Plc, operating across Nigeria and West Africa, also recorded strong gains, with revenue of N472.57 billion and a profit after tax of N57.83 billion, reversing a N112.81 billion loss in 2024. The company’s improved performance was attributed to higher sales volumes, better cost control, and foreign-exchange gains. In the second quarter alone, International Breweries posted a profit of N11.9 billion, compared with a loss of N47.3 billion the previous year.

Champion Breweries Plc recorded revenue of N21.44 billion, up from N14.02 billion in 2024, with profit after tax rising to N2.05 billion. Analysts noted that while its contribution to the total revenue pool is smaller, the company’s performance reflects growing consumer demand and operational resilience.

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Commenting on the market trends, Ayokunle Olubunmi, Head of Financial Institutions Ratings at Agusto & Co., said the beer market remains resilient, supported by strong brand loyalty and extensive distribution networks. He noted that breweries are adapting to shifting consumer spending patterns and scaling production to meet rising demand following investments in new facilities.

From an economic perspective, Ayo Teriba, CEO of Economic Associates, cautioned that strong sales do not automatically translate into higher economic value. “Revenue growth reflects size, but GDP contribution depends on actual value added. Profitability is important, but net output is what truly drives economic impact,” he said.

The performance of Nigeria’s brewers underscores the sector’s ability to navigate macroeconomic pressures, rising production costs, and currency volatility, while continuing to meet growing consumer demand for alcoholic and non-alcoholic beverages.