The Chief Executive Officer of Jumia Nigeria, Temidayo Ojo, has stressed that robust data protection practices are now central to sustaining consumer confidence as Nigeria’s digital economy expands at a rapid pace.
With e-commerce platforms increasingly shaping how Nigerians access goods and services, Ojo noted that consumer trust has become a decisive factor in online adoption. He explained that as more first-time users enter the digital marketplace, concerns around privacy, data misuse and online security have moved from the margins to the centre of public discourse.
Nigeria’s fast-growing online population, driven by rising smartphone penetration and expanding internet access beyond major cities, has amplified the importance of safeguarding personal information. According to Ojo, any failure in data security risks slowing adoption and undermining confidence in digital platforms, particularly among new users still developing trust in online transactions.
Brandspur Brand News understands that Jumia views data protection not as a regulatory obligation alone, but as a core business responsibility tied directly to customer retention and long-term growth. Operating one of Africa’s largest e-commerce ecosystems requires managing sensitive customer data across browsing, payments, logistics and delivery operations.
Ojo said Jumia’s data governance framework aligns with Nigeria’s Data Protection Act while also meeting international compliance standards required of publicly listed companies. As a firm listed on the New York Stock Exchange, Jumia applies global best practices, including principles consistent with the General Data Protection Regulation, across its markets.
Beyond policy frameworks, Ojo emphasised that effective data protection depends on sustained investment in secure infrastructure, internal controls and trained personnel. He explained that access to sensitive customer information within Jumia is tightly restricted and governed by clearly defined internal controls to prevent misuse.
He added that data security is embedded into Jumia’s operational culture, ensuring that privacy considerations are factored into decision-making across departments rather than treated as an afterthought.
As Nigeria’s digital economy continues to mature, Ojo said platforms that prioritise transparency and security will be better positioned to earn lasting consumer trust and support inclusive economic growth. He concluded that protecting customer data remains fundamental to sustaining confidence in Nigeria’s evolving digital marketplace.
