Coca-Cola Nigeria has rolled out a new nationwide consumer promotion tagged “Coke With Meals”, offering Nigerians the opportunity to win from a total prize pool of ₦600 million in cash and rewards. The campaign is designed to celebrate everyday moments by rewarding consumers who enjoy meals with Coca-Cola beverages.
The promotion, which runs from January to June 30, 2026, is open to consumers across the country and covers popular Coca-Cola brands including Coca-Cola, Fanta, Sprite and Schweppes. According to the company, the initiative aims to strengthen everyday connections around food while creating excitement through instant and life-changing rewards.
Under the campaign structure, more than 300 Nigerians are expected to emerge as millionaires, with two new millionaires produced daily throughout the promo period. In addition, rewards valued at over ₦52 million will be distributed weekly, reinforcing Coca-Cola’s focus on frequent and broad-based consumer engagement.
Brandspur Brand News reports that participation in the promo is straightforward. Consumers are required to purchase a participating glass or PET bottle of any Coca-Cola beverage from retailers nationwide. After purchase, participants scan the QR code found on the PET bottle label or the crown of the glass bottle, then enter the unique 10-character code located under the cap or crown to instantly find out if they have won.
Speaking on the campaign, Yusuf Murtala, Senior Director, Frontline Marketing, Nigeria at Coca-Cola, said the initiative builds on the brand’s long-standing promise of turning simple moments into celebrations. He noted that the promo allows consumers to enjoy their meals while standing a chance to win cash and prizes, effectively transforming everyday experiences into rewarding occasions.
The company explained that the “Coke With Meals” promo aligns with Coca-Cola’s broader strategy of staying culturally relevant and emotionally connected to consumers, particularly during shared moments such as meals with family and friends.
Coca-Cola Nigeria encouraged consumers to take advantage of the promotion throughout the six-month period, stressing that every bottle presents an opportunity to win. Further details about the campaign are available on Coca-Cola’s official website, as well as on its verified social media handles on Instagram and X.
With the ₦600 million promo, Coca-Cola Nigeria is once again reinforcing its presence in the competitive beverage market while deepening consumer loyalty through value-driven and interactive brand experiences.
