Quickteller, the leading digital payments and lifestyle platform from Interswitch, has unveiled a vibrant new television campaign aimed at celebrating the energy, determination, and goal-oriented mindset of today’s African consumer. The campaign introduces the official theme song, “The Goal-getters Anthem,” as part of a wider 360° brand initiative targeting multiple media channels.
The campaign, themed around the rallying cry “Run It!”, highlights the modern African go-getter navigating everyday financial transactions with speed and ease. It showcases how Quickteller enables users to pay bills instantly, top up airtime in seconds, complete transfers seamlessly, and take advantage of opportunities without delay. At every moment, the platform positions itself as the essential enabler for effortless, action-driven transactions.
Brandspur Brand News reports that Cherry Eromosele, Executive Vice-President for Marketing & Communications at Interswitch Group, emphasised that Quickteller was built for a generation that refuses to wait for life to happen. “This campaign celebrates a mindset that is decisive, driven, and constantly moving forward, reaffirming our commitment to delivering seamless, reliable, and accessible digital payment experiences,” she stated.
Tomi Ogunlesi, Divisional Head for Brands, Communications, Content & CSR at Interswitch Group, added that Quickteller has long served millions across Africa, providing intuitive transactions across mobile, web, USSD, and agent networks. “Through dynamic storytelling, culturally resonant visuals, and a deliberately curated music bed, the television commercial demonstrates how Quickteller integrates naturally into daily life, empowering our customers to transact confidently and stay in control,” he said.
The campaign will roll out across major television networks, supported by a fully integrated marketing push spanning digital, radio, outdoor, and social media platforms. As Africa’s digital economy expands, Quickteller continues to prioritise simplifying payments, enhancing convenience, and supporting the aspirations of consumers who embody the “Run It!” philosophy.
