Facebook has introduced a new creator incentive programme aimed at drawing content creators from rival platforms, offering monthly payments ranging from $1,000 to $3,000.
The initiative targets digital creators with established audiences, specifically those with follower counts between 100,000 and one million on platforms such as Instagram, TikTok, and YouTube.
Brandspur Tech News Desk reports that the programme is part of Facebook’s broader strategy to strengthen its creator ecosystem and increase platform engagement amid growing competition in the digital content space.
Eligible participants are expected to actively produce and share content on Facebook, as the company seeks to position itself as a more attractive destination for monetisation and audience growth.
The move underscores intensifying competition among social media platforms, as companies continue to roll out financial incentives to secure top creators and retain user attention in an increasingly crowded market.
