The Federal Competition and Consumer Protection Commission (FCCPC) and
the National Agency for Food and Drug Administration and Control
(NAFDAC) have commended Rite Foods Limited for its commitment to safe,
high-quality manufacturing and its consumer-centric approach that
continues to strengthen consumer confidence in Nigeria’s food and
beverage sector.
The commendation came during a stakeholder forum commemorating World
Consumer Rights Day, themed “Safe Product, Confident Consumers,”
organised by the Brand Journalists Association of Nigeria (BJAN) and
hosted by Rite Foods Limited at the company’s state-of-the-art factory
in Ososa, Ogun State, on Friday.
The forum brought together key stakeholders, including regulators,
consumer advocates, and journalists, to discuss the importance of
product safety, responsible manufacturing, and consumer awareness in
building a more accountable marketplace.
World Consumer Rights Day, observed annually on March 15, provides an
opportunity to highlight the importance of protecting consumers and
strengthening trust in products and services.
In his welcome address, Mr. Femi Ajileye, General Manager, Operations at
Rite Foods Limited, welcomed members of the Brand Journalists
Association of Nigeria and introduced them to the company’s goal of
delivering world-class food and beverage products produced with global
best practices.
“At Rite Foods, our philosophy is simply to consistently deliver safe,
high-quality products that consumers can trust. Our investment in
advanced technology, automated processes, and rigorous quality assurance
reflects our dedicated commitment to excellence and consumer
satisfaction.”
He added that the company remains committed to transparency and
stakeholder engagement as part of its broader responsibility to
consumers.
Speaking at the event, Dr. Olubunmi Dorcas Otti, Zonal Coordinator,
South-West Zone of the FCCPC, who represented the Executive Vice
Chairman, Mr. Tunji Bello, said Rite Foods had demonstrated a strong
commitment to consumer protection through transparent operations and
adherence to high production standards.
She noted that opening its manufacturing facility to regulators,
journalists, and stakeholders further reflects the company’s
confidence in its processes.
“Rite Foods has taken a commendable step in reinforcing consumer
confidence through quality products and transparent operations.
Protecting consumers is a shared responsibility, and engagements like
this strengthen collaboration between regulators, industry players, and
the media,” she said.
She also highlighted the important role of the media in bridging the gap
between producers, regulators, and the public through accurate reporting
and public education on consumer rights.
Also speaking, Dr. Tinuola Akinnubi, Deputy Director, Food Regulatory
Directorate and Focal Point for Alcohol at NAFDAC, representing the
Director General Prof. Mojisola Adeyeye, emphasised that consumer rights
remain a critical pillar of regulatory governance.
According to her, these rights include the right to safety, information,
choice, redress, and to be heard. “A protected consumer is a confident
consumer. And confident consumers strengthen markets, which ultimately
contribute to building strong nations,” she said.
Akinnubi added that strengthening Nigeria’s consumer protection
ecosystem requires enhanced surveillance, improved post-market
monitoring, greater stakeholder engagement, the use of technology for
traceability, and sustained consumer awareness initiatives.
Giving the keynote address. Hon. Sola Salako, President and Founder of
the Consumer Advocacy Foundation of Nigeria (CAFON), praised Rite Foods
for hosting the forum and highlighted the role of technology in
strengthening consumer protection.
She spoke on ‘’Using AI to Improve Consumer Confidence,” where she
introduced the CAFON Consumer Companion (3C) App, designed to help
Nigerian consumers better understand and enforce their rights by
providing guidance on dispute resolution, complaint drafting, and
identifying possible legal violations.
Salako also noted that the media can leverage the platform to verify
consumer claims, investigate unfair practices, and promote
accountability. She commended Rite Foods for opening its operations to
stakeholders, noting that a company willing to bring regulators,
journalists, and consumer advocates into its factory demonstrates strong
confidence in its processes and the quality of its products.
Speaking on behalf of the Brand Journalists Association of Nigeria, Dan
Obi, Chairman of the Association, commended Rite Foods for opening its
production facility to journalists and regulators, describing the move
as a demonstration of accountability and confidence in its manufacturing
standards.
“The level of professionalism, hygiene, and automation observed during
the factory tour reinforces confidence in the quality of products coming
from Rite Foods. This kind of openness strengthens public trust and
promotes responsible industry practices,” he stated.
Rite Foods’ portfolio includes 13 variants of Bigi Carbonated Soft
Drinks, Bigi Premium Table Water, the award-winning Sosa Fruit Drink,
Fearless Energy Drink, and Bigi Flex, Rite, and Bigi Beef Sausages.
The company recently received the Outstanding FMCG Corporate Brand of
the Year at the Edge Awards, alongside multiple honours at the
Sustainability, Innovation and Social Impact (SISA) Awards and the SERAS
Awards.
