With the April 17 deadline approaching, the Gerety Awards has confirmed the return of its partnership with Funny Women for the 2026 Humour category jury.
Named for Frances Gerety, the Gerety Awards brings together a global
jury to select the best in advertising from a powerful perspective. The
awards celebrate campaigns that are not only award-worthy but resonate
with the world’s most powerful consumers, recognising work based on a
single criterion: the originality of the idea and the creativity of its
execution.
The Humour category at Gerety celebrates the very best of funny
advertising. Making people laugh is one of the most refined arts in
entertainment, and humour remains one of the most effective ways brands
connect with audiences in memorable and culturally relevant ways.
Votes from the Funny Women jury will be included alongside those of the
global executive jury when determining the shortlist, which will be
announced in early June.
Gerety co-founder Lucía Ongay said: “Humour has always been an
important part of the Gerety winners showcase and we have seen some
fantastic campaigns rewarded in this category over the years as humour
takes back its prominent place in advertising. We are delighted to once
again partner with Funny Women for this unique jury and to share the
selected work with their audience.”
Founded in 2002, Funny Women is a non-profit organisation dedicated to
empowering women from all walks of life using comedy and humour to build
confidence, explore creativity and develop their own distinctive voices.
The organisation has built an international reputation for championing
female and non-binary comedy talent through its programmes, events and
the annual Funny Women Awards.
Commenting on the partnership, Lynne Parker, founder and chief executive
of Funny Women, said: “Comedy and humour are essential components of
everyday life – it’s our superpower as human beings. Every form of
culture, from books to film, theatre, media and politics, embraces
humour. Above all we remember the funny stuff and humour sells.”
This year’s Funny Women humour jury is led by Lynne Parker, founder
and CEO of Funny Women. She is joined by a diverse group of performers,
producers and creative leaders including Monica Gaga, Robin Golinski and
Kirstin Miller.
The jury also includes Val Troy, Tracey Barr and Carly Smallman,
alongside Rachel Creeger, Ali Jay, Harriet Minter and Lauren Allpress.
Funny Women is also currently inviting participants to take part in its
Glitter Challenge, a programme designed for people new to stand-up
comedy that culminates in a live performance at the Edinburgh Festival
Fringe in August 2026. The initiative forms part of the organisation’s
wider Glitter Project, which focuses on creating inclusive spaces for
women to explore creativity and confidence through comedy.
The Gerety Awards jury brings together leading creative voices from
across the global advertising industry, with judges from more than 50
countries evaluating work based on a single criterion: the originality
of the idea and the creativity of its execution.
Entries for the 2026 Gerety Awards are now open, with the standard
deadline set for April 17. Agencies and brands have the opportunity to
have their work judged by some of the industry’s most respected
creative leaders and to contribute to global industry rankings.
Enter the 2026 Gerety Awards:
https://www.geretyawards.com/enter [7]
Meet the 2026 jury:
https://www.geretyawards.com/jury [8]
About The Gerety Awards
Named for Frances Gerety, the copywriter who in 1948 coined the slogan
“A diamond is forever”. The Gerety Awards brings together a jury to
select the best in advertising from a powerful perspective, creating a
benchmark that is relevant to the market reality, all while redefining
the standard to which advertising has traditionally been held.
GERETY TALKS: Just like the award show, the Gerety Talks series puts
some of the marketing and creative industries’ true changemakers in the
spotlight and at the center of the conversation for a refreshing take on
what leadership looks like. Weekly episodes at
https://www.geretyawards.com/talks
