The skincare brand’s large-scale reward initiative, which has run for several weeks, is set to culminate in a grand prize draw scheduled for April 9, with participants vying for top-tier prizes including sport utility vehicles (SUVs), international travel experiences, and multi-million-naira cash rewards.
Recent weekly draws conducted in late March produced more winners across the country, reinforcing participation momentum and public trust in the campaign. Among the latest beneficiaries are Lagos resident Tahir Tijani Sa’id and Edo-based Orukpe Friday Abumere, both of whom received ₦1 million prizes after purchasing NIVEA products.
Brandspur Brand News reports that the promotion has already delivered significant rewards nationwide, with over 700,000 winners recorded so far. A total of 120 participants have secured ₦1 million each, while hundreds of others received shopping vouchers and instant airtime rewards, highlighting the campaign’s broad reach.
Organisers disclosed that more than 1.2 million consumers have benefited from instant airtime incentives, alongside hundreds who earned ₦50,000 vouchers for online shopping, as part of efforts to ensure widespread participation.
To take part, consumers are required to purchase any 400ml NIVEA body lotion variant, reveal the code on the packaging, and dial a designated USSD string to receive instant airtime rewards and qualify for the final draws.
The grand finale is expected to reward winners with three brand-new SUVs, ten all-expense-paid trips to Spain to watch a live Real Madrid match, and additional cash prizes valued at ₦5 million, ₦3 million, and ₦2 million.
NIVEA’s regional marketing leadership described the campaign as one of the most impactful consumer promotions in Nigeria, urging customers to take advantage of the final window before the deadline.
The company noted that the initiative, themed “Double the Care, Double the Glow,” aims to combine everyday skincare purchases with tangible financial and lifestyle benefits for consumers.
Regulatory authorities, including the National Lottery Regulatory Commission, Lagos State Lotteries and Gaming Authority, and the Federal Competition and Consumer Protection Commission, are overseeing the promotion to ensure transparency and compliance.
With the countdown underway, consumers are being encouraged to participate before the closing date for a final opportunity to win high-value rewards.
