Chowdeck, a leading on-demand delivery platform operating across West Africa, has announced the appointment of former Super Eagles midfielder Ogenyi Onazi as its brand ambassador in a strategic move aimed at strengthening its brand visibility and customer engagement.
The partnership aligns the tech-driven logistics company with one of Nigeria’s most recognised football figures, who has represented the national team at major international tournaments, including the FIFA World Cup and the Africa Cup of Nations, where he was part of the 2013 winning squad.
Onazi, who earned over 50 caps for Nigeria during his international career and played for European clubs including SS Lazio and Trabzonspor, brings a profile associated with consistency, discipline, and high performance—qualities the company says reflect its operational values.
Brandspur Brand News reports that the collaboration is designed to reinforce Chowdeck’s positioning as a customer-focused platform that connects users to food, groceries, and essential services through a fast and reliable delivery network.
The company has continued to expand its footprint across Nigeria and Ghana, recently surpassing 2 million registered users and operating in more than a dozen cities. Its logistics infrastructure supports average delivery times of about 30 minutes, leveraging technology to improve efficiency for both merchants and consumers.
Speaking on the appointment, Onazi described Chowdeck as a platform that contributes to everyday convenience while also creating economic opportunities through its network of delivery riders and partner businesses. He expressed enthusiasm about representing a brand that prioritises innovation and service delivery at scale.
The company’s co-founder and Chief Executive Officer noted that the decision to onboard Onazi reflects Chowdeck’s ambition to deepen its connection with consumers while scaling its operations across the region. He added that the footballer’s journey from grassroots development to international recognition mirrors the company’s own growth trajectory within the African tech ecosystem.
Founded in 2021, Chowdeck operates as a technology-enabled logistics platform that integrates ordering, payments, inventory management, and real-time delivery tracking for businesses and customers. Its ecosystem supports thousands of merchants, enabling them to streamline operations while reaching a broader customer base.
The appointment of a high-profile sports figure is widely seen as part of a broader trend among African tech companies leveraging celebrity endorsements to enhance brand trust, increase visibility, and accelerate user acquisition in competitive markets.
As Chowdeck continues to scale, the partnership with Onazi is expected to play a role in strengthening its brand identity while supporting its expansion strategy across existing and new markets in West Africa.
