Nutrify has announced the launch of its Nutrify Running Club, a community-driven initiative designed to promote holistic wellness, active living, and social engagement across Nigeria by creating a supportive environment where fitness enthusiasts and health-conscious individuals can pursue their wellness goals together.
The inaugural event took place in Ikoyi, featuring a structured run across the iconic Lekki-Ikoyi Link Bridge, led by experienced fitness professionals who combined energising warm-ups, guided pacing, and post-run recovery activities. The session attracted approximately 40 participants, including notable wellness figures such as Kemen, chief executive officer of Purefitness Africa, and Mayowa Morgan, founder of Tabata FitFest, who led warm-up sessions and served as flag bearers during the run.
Brandspur Brand News understands that media veteran Mr Yinka Adebayo, Group Executive Director of Omnicom Media Group Weca, along with other dignitaries, also participated in the event. Nutrify products were thoughtfully integrated into the occasion, with participants enjoying Vitamin C refreshments and receiving support from Joint Ease supplements throughout the fitness activities.
Atinuke Agbeniyi, Assistant Brand Manager at Nutrify, expressed enthusiasm about the programme, stating that the Nutrify Running Club is more than just a fitness initiative but rather a movement towards building a healthier, more connected community. Agbeniyi affirmed the company’s commitment to creating a platform where individuals can embrace an active lifestyle supported by nutrition and community spirit, noting that this is just the beginning with a goal to expand into larger wellness festivals that integrate fitness, nutrition, and lifestyle activities.
The running club is designed to be inclusive, welcoming individuals of all fitness levels from beginners to seasoned runners. Looking ahead, Nutrify plans to expand the programme across Nigeria by forming partnerships with fitness experts, gyms, and community organisations. The long-term vision includes evolving the running club into a full-scale Nutrify Wellness Festival combining various health and lifestyle activities, with plans to establish it as a flagship annual or bi-annual event.
Nutrify is dedicated to promoting holistic wellness through innovative products and community initiatives, aiming to make wellness accessible and enjoyable for everyone by fostering active lifestyles and healthy habits across the country.
