Mondelēz International has announced the appointment of Ayman Fahmy as Managing Director for its West Africa operations, strengthening the company’s leadership structure across the region’s fast-moving consumer goods market.
The appointment, which became effective on May 15, 2026, places Fahmy in charge of the company’s regional operations, including oversight of Cadbury Nigeria Plc and several leading consumer brands across West Africa.
Under the new leadership arrangement, Fahmy will supervise the company’s strategic expansion plans, route-to-market operations and commercial growth initiatives within the region’s highly competitive snacks and confectionery industry.
Brandspur Brand News gathered that the appointment reflects Mondelēz International’s broader strategy to deepen its presence in key African markets while accelerating long-term growth across its portfolio of consumer brands.
The company stated that Fahmy brings more than 25 years of experience in the fast-moving consumer goods sector, having previously held senior leadership positions across Africa, the Middle East and Asia.
Before joining Mondelēz International, Fahmy served as General Manager at Shan Foods, where he managed operations across the Middle East, Levant and African markets. He also previously held executive leadership roles at Reckitt Benckiser and Procter & Gamble.
Industry analysts say his experience in market expansion, distribution transformation and business development positions him to lead Mondelēz International’s next growth phase in West Africa’s evolving consumer goods sector.
President for Sub-Saharan Africa at Mondelēz International, Hisham Ezz El-Arab, said Fahmy’s operational experience and commercial expertise will support the company’s ambition to strengthen consumer engagement and market leadership across the region.
The company also confirmed that former interim Managing Director, Folake Ogundipe, will return to her role as Financial Director following the transition.
Mondelēz International owns several globally recognised brands including Cadbury, OREO, Bournvita and Halls, while Cadbury Nigeria manufactures products such as Cadbury Bournvita, TomTom and Buttermint for the Nigerian market.
The company noted that the leadership appointment forms part of ongoing efforts to strengthen operational performance, enhance distribution efficiency and drive sustainable business growth across Sub-Saharan Africa.
