Rite Foods Limited, Nigeria’s leading food and beverage company, brought
excitement, refreshment, and memorable experiences to this year’s Ojude
Oba Festival, reaffirming its commitment to preserving and promoting the
rich cultural heritage of Ijebu-land.
As one of Nigeria’s most celebrated cultural gatherings, the Ojude Oba
Festival continues to unite generations of Ijebu sons and daughters,
friends, and admirers of the culture from across Nigeria and beyond.
With a history spanning more than a century, the festival remains a
powerful expression of identity, tradition, unity, and communal pride.
Adding colour and vibrancy to the 2026 edition, Rite Foods delighted
participants and visitors with its portfolio of award-winning brands,
drawing large crowds to its pavilion throughout the celebration. Guests
enjoyed refreshing moments with their favourite beverages and snacks
while soaking in the rich cultural displays that define the festival.
Speaking on the company’s continued support for the festival, the
Managing Director of Rite Foods Limited, Seleem Adegunwa, said the
sponsorship reflects the company’s enduring commitment to celebrating
and preserving the cultural values of the Ijebu people.
“The Ojude Oba Festival represents unity, heritage, and community
spirit. As a proudly Nigerian company with deep roots in Ijebu-land
through our operations in Ososa, we remain committed to supporting
initiatives that preserve our culture and strengthen the bonds that
connect our people,” he said.
Themed “Ojude Oba 2026: Celebrating the Legacy of Oba Sikiru Kayode
Adetona,” this year’s festival honoured the late Awujale of Ijebu-land,
Oba Sikiru Kayode Adetona (GCON), whose remarkable leadership and
transformative contributions left an enduring legacy in Ijebu-land and
across Nigeria.
Also speaking, the Brand Manager, Fearless Energy Drink, Olaniyi
Aderuku, noted that Rite Foods’ relationship with the people of
Ijebu-land extends beyond business.
“Our connection with Ijebu-land is built on shared values and mutual
growth. We believe in celebrating the identity of the people and
contributing meaningfully to the preservation of their cultural
heritage,” he said.
Aderuku added that Fearless Energy Drink’s brand values of courage,
ambition, self-expression, and confidence resonate strongly with the
spirit of the Ojude Oba Festival.
“Ojude Oba embodies fearlessness in many forms—from its spectacular
fashion and horsemanship displays to the creativity, confidence, and
pride of a people who continue to honour their heritage while embracing
the future,” he stated.
According to him, Rite Foods has consistently partnered with the
festival over the years, creating memorable consumer experiences through
engaging activations and quality products that have become household
favourites across Nigeria.
One of the highlights of this year’s celebration was the electrifying
performance by the Rite Foods activation team, whose vibrant dance
presentation captivated guests and added further excitement to the
festivities. The performance drew admiration from dignitaries and guests
alike, contributing to the energetic atmosphere that makes Ojude Oba a
unique cultural spectacle.
At the Rite Foods pavilion, guests were treated to the company’s
extensive range of products, including the 13 flavours of Bigi
Carbonated Soft Drinks, Bigi Premium Drinking Water, Sosa Fruit Drink,
Fearless Energy Drink, and its nutritious sausage offerings—Bigi Beef
Sausage, Rite Spicy Sausage, and Bigi Flex Sausage—all produced in its
world-class manufacturing facility using state-of-the-art technology.
In his address, the Governor of Ogun State, Prince Dapo Abiodun,
reaffirmed his administration’s support for the festival and commended
the various Regberegbe groups and the families of the renowned warlords
whose participation continues to define the uniqueness of the
celebration.
The governor also applauded corporate sponsors for their contributions
to the success of the festival and acknowledged the efforts of the
Minister of Art, Culture, Tourism and Creative Economy, Barrister
Hannatu Musa Musawa, in advancing tourism development in Nigeria.
Describing Ojude Oba as a powerful symbol of religious harmony, peaceful
coexistence, and communal unity, Governor Abiodun noted that the
festival has evolved into a major platform for tourism, economic growth,
cultural pride, and social inclusion.
He further reiterated his administration’s commitment to implementing
policies and initiatives that will create greater economic opportunities
for the people of Ijebu-land.
“The people of Ijebu-land deserve commendation for their unity,
resilience, and commitment to preserving our rich cultural heritage for
future generations,” the governor said.
Renowned for innovation and excellence in Nigeria’s fast-moving consumer
goods industry, Rite Foods Limited continues to receive national
recognition for its commitment to sustainability, innovation, and social
impact, earning accolades from respected institutions, including the
SISA Awards, SERAS Awards, and the Edge Awards.
