Leading brands, innovators, and marketing professionals have been honoured at the MarkHack 5.0 Awards Night in Lagos, where organisations including Three Crowns, ALAT by Wema, BetKing, and OmniRetail emerged top winners across multiple categories recognising excellence in innovation, digital transformation, and technology-driven marketing performance.
The awards ceremony, held alongside the MarkHack 5.0 Hackathon finale, brought together industry leaders from marketing, technology, finance, retail, and entertainment sectors to celebrate individuals and organisations driving digital economy growth and advancing innovation across Africa’s business landscape.
According to Brandspur Brand News, the event highlighted the increasing role of artificial intelligence, data analytics, and digital platforms in reshaping marketing effectiveness, customer engagement, and business strategy across key industries in Nigeria.
The Data and Insight Excellence Award went to Olawande Meyoungbo, recognised for his outstanding work in leveraging data analytics and consumer insights to improve business decision-making and commercial performance in competitive market environments.
In the emerging creator economy category, Comfort Obiagbaoso, known as Comfitech, was named AI-Driven Content Creator of the Year for her work in simplifying complex technology topics and expanding digital knowledge accessibility across online audiences.
BetKing emerged winner of the AI Innovation in Betting, Gaming and Entertainment category, recognised for its use of advanced digital technologies to enhance customer experience, personalisation, and engagement within the entertainment and gaming ecosystem.
OmniRetail secured the Retail Technology Platform of the Year award for its contributions to improving commerce efficiency, strengthening distribution systems, and enabling digital transformation across retail supply chains in Nigeria.
In the financial services category, ALAT by Wema was named winner of the AI-Powered Banking Experience of the Year, recognised for its innovation in digital banking services, customer experience enhancement, and technology-driven financial solutions within Nigeria’s evolving fintech sector.
The CMO Digital Transformation and Growth Award went to Onyinye Ikenna Emeka for her leadership in driving measurable business growth through technology adoption, digital strategy implementation, and marketing innovation within her organisation.
In the CMO Innovation and Future Impact category, Majolie Obaje was recognised in the female segment for her forward-thinking marketing leadership, while Ilyas Kazeem won in the male category for his contributions to innovation-led marketing transformation and strategic industry impact.
Makemation emerged winner of the AI Innovation in Film and Content Production category, recognised for its creative application of artificial intelligence in storytelling and digital content production, highlighting the growing influence of AI in Africa’s creative economy.
The final category of the night, AI-Generated FMCG Campaign of the Year, was won by Three Crowns, which was recognised for its innovative marketing campaign that effectively combined creativity, technology, and consumer engagement to strengthen brand impact within the fast-moving consumer goods sector.
The ceremony concluded the MarkHack 5.0 edition, reinforcing its position as a leading platform for recognising innovation, marketing excellence, and technology-driven business transformation across Nigeria’s rapidly expanding digital economy.
